The 5 Characteristics of an Authority Website By Howie Jacobson, ETR
Google loves "authority" websites - sites that provide valuable information, and don't just try to sell stuff. And to show their love, Google rewards authority sites with high search engine rankings and lower cost-per-click AdWords keywords.
Sound good?
If you're ready to be an authority in your industry, here are the five major characteristics your website should have:
1. High-Quality Content - good, useful material
2. A Large Quantity of Content - lots of pages
3. A High Frequency of Updates - so Google sees the site is always growing and staying current
4. User-Friendly, Intuitive Navigation - with many helpful links
5. A Good Reputation - as determined by other authority sites linking to yours
The easiest way to create an authority website is by blogging. In fact, my entire AskHowie site was constructed as a Wordpress blog. (It was free, except for some design of the header and some custom hand-holding - er, programming for special features.)