by winston » Tue Jul 01, 2008 7:01 pm
More heads may not be better than one
By EMILYN YAP
IT HAS occupied the minds of shareholders and analysts, taken up column space in newspapers and piqued the interest of the general public. All eyes have been on Fraser & Neave's (F&N) search for a new CEO since last October, but after months of waiting, the group announced yesterday that the search is off. Instead, it will have three divisional chiefs reporting to the board.
Up until May, however, F&N had said that finding a group CEO remained a priority. So what happened? The group is likely to face many questions as the market attempts to understand the reasons behind the decision to go without a CEO and its possible impact.
First, F&N had attributed the end of the CEO search to 'the difficulty of recruiting one person who possesses all the necessary combined skill sets to realise the full potential of (the group's) businesses'. But would this succinct statement be sufficient to convince shareholders?
General Electric has Jeff Immelt, Johnson & Johnson has William Weldon, and a sceptic would find it intuitively hard to believe that there would be an absolute dearth of talent in the region, much less in the world. And F&N, while diverse, isn't beyond comprehension.
To convince these cynics, F&N may wish to provide more details of its CEO search, such as how candidates were pursued and what screening criteria were used. How many candidates did it consider? Was it prepared to pay market rate for the right talent? Thus far, such information has not been forthcoming. Shareholders have a right to know, because the search would have cost the company some good money.
The second big question concerns the effectiveness of the new management structure. CEOs play a critical role in providing not just strategic direction but also the 'public face' for the business. Hence, shareholders are likely to wonder how effective a conglomerate without an overall leader would be.
According to F&N, the CEOs of its food and beverage, properties, and publishing and printing businesses will report to the board through the chairman's office. It seems a cumbersome arrangement. With F&N's established track record and the CEOs' experience in their respective fields, the structure may work well under normal circumstances.
But if the group were to encounter a major business opportunity or an exceptional crisis, this set-up may slow the decision-making process. And who would be the one responsible for key decisions which could shape the organisation's future as a whole, and not just in parts?
It also leaves open the role of the board now. The board's usual mandate is to provide a form of check and balance on the CEO. Now, with not one but three CEOs and a less-than-clear management structure, the board may have to take a more active role in managing the affairs of the group. That may then compromise its independence from management.
The other issue that could spur the most speculation is whether F&N's businesses may be split. Market talk of such a move is not new, but is likely to be renewed as the group embarks on a strategic review of its publishing and printing business. An analyst told BT yesterday that the new decentralised structure could facilitate the breaking up of the conglomerate as each core business already has its own CEO.
F&N's search for a CEO may have ended, but with all the new questions that are coming up, it looks like a new chapter to the saga is only just beginning.
It's all about "how much you made when you were right" & "how little you lost when you were wrong"