How much time depend on your ability and willingness to spend the time. Actually I think time is not a big factor on diversification unless I don't want to spend lot of time on this. It is always possible that I am holding on to 10 stocks while I have already spend time studied 100 companies. These 100 companies will become important database. Let me qoute WB(not exact words), " 50 years of research, 15 minutes of decision making."
What is your limited? I don't know but If I reached a situation where I think I have too many stocks, I will look back, into my stocks, "Have I made a mistake on this stock or that stock," "Is there any walking dead".
Lastly, capital is not cheap so I usually weight any potential new purchase with old one. Competition for a place in my holding is a must.
