I'm more interested in their sister company taobao.com. I know so many people in China that shop thru it. Unfortunately, it's not listed

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China's Alibaba Q1 net sags; new clients hit record* Q1 net falls 15.7 pct, but beats average forecast
* Quarterly net customer additions at record high
* Sees significantly lower full-year margin in 2009 (Adds details from co statement)
By Nerilyn Tenorio
HONG KONG, May 6 (Reuters) - China's top e-commerce company Alibaba (1688.HK) posted a sharp drop in quarterly net profit year on year, although beating forecasts, as higher expenses on development and obtaining users ate into margins.
Net income declined nearly 16 percent as a result of previously announced investments in customers, people and technology, the company said on Wednesday. Alibaba, which connects millions of registered small-business buyers and sellers of Chinese products online, said
registered users topped 40 million, as more buyers moved their sourcing online for higher efficiency and greater product selection.
"This financial crisis is actually helping us in a way because people still have to buy and buyers tend to switch to e-commerce at a time like this," CEO David Wei told reporters.
He said he did not expect significant revenue growth in the short term, but added: "We remain cautiously optimistic and are committed to executing our investment and strategic initiatives to drive customer penetration and retention because we believe that leads to long-term and sustainable growth in revenue and profit."
China's economy has begun showing signs that the government's massive fiscal and monetary stimulus measures to fight the global financial crisis may be working, with the Purchasing Managers' Index (PMI) in April inching above the growth indicator of 50, the first time since July 2008. [ID:nPEK78002]
"In our view, Alibaba may benefit from the potential recovery of China's exports as it produces 60 percent of total sales from Chinese exporters," said Morgan Stanley in a recent report.
SHRINKING MARGINS
Alibaba also moved to address concerns over narrowing margins since it lowered its membership fees for exporters by 60 percent in 2008 to attract more traders.
On Tuesday,
Alibaba announced it would raise the fee for international members five-fold, effective June 15, in return for an upgraded package of services, although international members account for only 2 percent of the company's revenue.
"Due to our voluntary investments in customers, people and technology innovation, we expect our full-year margin will be significantly lower than that of 2008," Wei said in an accompanying statement.
Customer net additions for the quarter reached a record 49,544, bringing
the number of paying members to 481,575, up 47 percent from a year earlier.The global e-trade website operator earned 253.4 million yuan ($37.14 million) in the three months ended March, down from a profit of 300.7 million yuan a year earlier, but up from 199.4 million yuan in the last three months of 2008.
The earnings result beat an average net profit forecast of 213.85 million yuan by four analysts polled by Reuters.
In March, Alibaba projected its profit margins would shrink in 2009 as the company picks up the pace of investment, including marketing, staff hiring and a new data centre.
Shares in Alibaba rose nearly 1 percent to close at HK$10.24 on Wednesday, ahead of the results. The stock gained 27.6 percent in the first quarter of 2009 in contrast to a 5.6 percent fall in Hong Kong's benchmark Hang Seng Index .HSI in the same period.
It's all about "how much you made when you were right" & "how little you lost when you were wrong"