by eauyong » Thu May 21, 2009 9:38 am
Fiat, Guangzhou Auto plan 4.3b yuan Panyu deal
Kandy Wong
Updated on May 18, 2009
Details buried in official websites indicate that Fiat's proposed joint venture with Guangzhou Automotive Industry Corp would spend 4.3 billion yuan (HK$4.9 billion) to make 140,000 passenger cars a year at a plant to be built in Panyu in Guangdong.
The deal, Fiat's second joint venture on the mainland after its failed co-operation with Nanjing Automobile Group, is expected to be approved soon by the National Development and Reform Commission.
Specifics of the joint venture, which also plans to make 220,000 engines a year, appeared on the websites of the Ministry of Environmental Protection and Guangzhou. The proposed plant in Panyu must first secure approval from the environmental bureau for construction. The joint venture must then be approved by the NDRC.
It is not clear what kind of passenger car the two manufacturers would make, but it is likely to be a Fiat model because the Italian firm wants to take advantage of Guangzhou's distribution network.
The deal would give Fiat, which hopes to join the ranks of the world's top carmakers, a footprint in three key vehicle markets - Europe, the United States and China.
The carmaker recently took a 35 per cent stake in Chrysler and showed interest in acquiring General Motors Corp's German business Opel. It hopes to restart operations on the mainland soon, having parted with Nanjing Auto in 2007.
"The application to set up the joint venture may be approved by the NDRC as early as this month," said a source at Guangzhou Auto.
Fiat began working with Guangzhou Auto in September last year on an unspecified technological tie-up that later led to talks about expanding the relationship into a joint venture.
"We're arranging manpower internally," the source said. "Once the joint venture wins approval, we will start work immediately [on building the plant]."
The Guangzhou carmaker already has joint ventures with Japan's Toyota Motor Corp and Honda Motor. It is also intensively building its own branded vehicle that it plans to roll out at the Asian Games in Guangzhou next year.
"We rely on Fiat a lot in developing our own-branded vehicles," said another company source, adding that this helps explain why the mainland's sixth-largest carmaker decided to have a third partner.
Global carmakers can only form partnerships with two mainland manufacturers, and they must be 50-50 joint ventures. However, domestic carmakers can work with more than two foreign firms.
Fiat set up its first 50-50 joint venture - Nanjing Fiat - with Nanjing Auto in 1999, producing the Palio, Palio Weekend, Siena and Perla.
Fiat chief executive Sergio Marchionne said in 2007 that the carmaker planned to invest €500 million (HK$5.25 billion) in Nanjing Fiat over five years to meet its 2010 sales target of 300,000 vehicles.
However, the 60-year-old Nanjing Auto was acquired by its direct rival, Shanghai Automotive Industry Corp, in December 2007 for 2 billion yuan.
The acquisition, which eliminated the Fiat connection, was part of the central government's efforts to consolidate the industry by merging weak carmakers into strong ones.
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