LenaHuat wrote:Hermes is way up there. It's premium.
It was really neat of Hermès to position the bag as an object of desire by engineering those waiting lists for the Birkin bags - you may have the money but you have got to wait in line. They make it so "expensive" and "inaccessible". Which lady would not be sated? White bull and fuchsia goatskin, anyone?
And they have Lindsay Lohan and Victoria Beckham toting one. Even Martha Stewart goes to court with hers.
For those who find waiting in line off-putting, Hermès suggested establishing a relationship with a salesperson.
