• "It is foolhardy to make a second trade, if your first trade shows you a loss. Never average losses. Let this thought be written indelibly upon your mind."
• Livermore's money made in speculation came from "commitments in a stock or commodity showing a profit right from the start." Don't hang on to a losing position for very long.
• "All through time, people have basically acted and reacted the same way in the market as a result of: greed, fear, ignorance, and hope. That is why the numerical (technical) formations and patterns recur on a constant basis."
If you bought a stock and it goes down.. this tells you 2 things.
1. Your reasoning for buying the stock was wrong. You may think it is a bargain (value investor) or you have analyzed the growth prospect (growth investor) but the mkt thinks other wise.
2. Your reasoning was correct but your timing was wrong. In a downtrend, almost all stocks get pulled down, regardless of fundamentals.
When this happens, cut and wait for a better time to get into the mkt. Or better yet, turn around and short..

This bear mkt is a classic case of never averaging down on a losing position only to see your stocks decimated.