MINISO 09896.HK; MNSO.US

[winston]

not vested

MINISO Group Holding Dips 10%+ in Pre-mkt Session as 1Q Profit Slips 28.5%

MINISO Group Holding (MNSO.US) which earned 28.5% less in 1Q25, last dipped 10.8% to US$19.8 in today (23rd)'s pre-market trading session for US stock.

MINISO (09896.HK) announced its results for the first quarter ended March 2025, with a turnover of RMB 4.427 billion, up 18.9% YoY.

Net profit amounted to RMB416 million, down 28.5% YoY, with an EPS of RMB 0.34.

During the period, adjusted net profit decreased by 4.3% to RMB587 million, while adjusted net profit margin fell to 13.3% from 16.6% in the corresponding period of the previous financial year.

Source: AASTOCKS Financial News

http://www.aastocks.com/en/stocks/analy ... stock-news

[winston]

not vested

MNSO Opens Down ~15%; Overseas Direct Sales Weigh Down 1Q25 Profit Margin

MINISO (MNSO.US) earned 28.5% less in 1Q25, sinking its US stock price by 17.6% to USD18.29 at close last Friday (23rd).

Its Hong Kong stock MNSO (09896.HK) opened 14.79% lower at HKD36 this morning (26th), on a pre-market volume of 1.6504 million shares, involving HKD59.4147 million.

According to BofA Securities, while MNSO's direct-to-consumer (DTC) business drove up overseas revenue growth, it also dragged down the company's profit margins, resulting in lower-than-expected net profit.

The broker reiterated the Underperform rating and cut its target price by 4% to HKD32.2.

Related News: BOCI Initiates Rating Buy on MNSO/ BLOKS, Prefers POP MART

Goldman Sachs also trimmed its target price for MNSO to HKD46, citing that the company's profit margin was still weighed down by its DTC business, though the Buy rating was kept unchanged.

Source: AAStocks Financial News

http://www.aastocks.com/en/stocks/analy ... stock-news

[winston]

not vested

Miniso (MNSO US / 9896 HK) 1Q25: Revenue Beats Guidance But Margin Under Pressure;

Expect DTC Store Expansion To Be A Near-term Headwind On Margin

Miniso's 1Q25 revenue beat management’s guidance but margin was under pressure due to ongoing investments in DTC stores and higher revenue contribution from lower margin DTC stores.

Management expects 2Q25 revenue to grow 18-21% and remains confident about achieving accelerated revenue growth in 2025, thanks to continued SSS recovery.

However, uncertainties still remain on the margin side, due to the rapid expansion of DTC stores in the near term.

Maintain BUY; cut target price by 9.0% to US$26.60.

Source: UOBKH

https://research.uobkayhian.com/content ... e=hs_email

[winston]

not vested

MNSO's Ye Guofu Reveals Playbook for IP Operations: Entering Distribution Channels Without Closed-Loop Store Ecosystem Is Certain Death

There is a fixed methodology for IP operations with four key steps:
1. Signing exclusive IPs or incubating proprietary IPs;
2. Developing products;
3. Launching them in stores while tracking data and
4. Promoting IPs that perform well based on the data.

Trendy toy companies that sign artist IPs or incubate their own IPs without having their own stores create a closed-loop ecosystem are doomed to fail if they enter distribution channels,

Source: AAstocks.com

http://www.aastocks.com/en/stocks/news/ ... -news/AAFN