by winston » Fri May 09, 2025 9:53 am
Alphabet Inc (GOOGL US / GOOG US)
Recommendation : BUY
Fair Value : USD 210.00
KNEE-JERK REACTION TO APPLE’S TESTIMONY
• Large share price reaction overnight on the back of comments by Apple’s executive during the trial against Alphabet
• Investor concerns are likely centered around upcoming search entrants and potential loss of search momentum
• We believe concerns are valid, but overblown as:
(i) commercial query behaviour unlikely to swing away from Google materially in the near term;
(ii) Safari could be seeing a share shift, rather than Google Search seeing fading search volumes; and
(iii) Apple’s portrayal of Google being less-than-dominant is understandable in the current context of the Apple-Alphabet financial arrangement – Reiterate Buy rating with fair value of USD210
Alphabet dominates the online search market, with Google capturing over 90% of the global share and over 80% of the US share.
We expect Google to maintain its leadership position in the search space.
Alphabet operates various segments such as Google Services, Google Cloud, and Other Bets.
The Google Services segment includes a range of products and services such as advertisements (ads), Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.
The Google Cloud segment consists of Google Cloud Platform (GCP), Google Workspace, and other enterprise services.
Within its Google Cloud Platform, the company offers solutions such as cybersecurity, databases, analytics, and AI offerings, including their AI infrastructure, Vertex AI platform, and Duet AI for Google Cloud.
As for Google Workspace, it comprises cloud-based communication and collaboration tools for enterprises, including calendar, Gmail, Docs, Drive, Meet, and other enterprise services.
The Other Bets segment focuses on selling healthcare-related services and internet services.
Source: OCBC
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