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<Research>Citi Believes Restaurant Merchants to Still Rely on MEITUAN Platform, View JD Platform as Source of Extra Transactions/ GMV
JD-SW (09618.HK) 's decision to enter the food delivery business is believed to be due to its plan to privatize Dada Nexus (DADA.US) and to better utilize Dada Now's resources & capacity to improve operational efficiency and enhance Dada's revenue opportunities;
High frequency food delivery business could complement JD-SW's demand for its FMCG sector; to defend and fight back on-demand retail market share, where MEITUAN-W (03690.HK) has been aggressively penetrating into, Citi Research issued a research report saying.
Considering JD-SW's past performance, Citi Research believed that management will remain prudent in terms of subsidies.
While this may put some pressure on MEITUAN-W's takeaway revenue and unit economic benefit in the near term, the broker believed that restaurant merchants will continue to rely on MEITUAN-W's platform and view JD-SW's platform as an extra source of transactions or GMV, given the order volume and the transaction conversion rate.
Therefore, the broker rated JD.com (JD.US) at Buy, with a target price of US$51.
Source: AAStocks Financial News
http://www.aastocks.com/en/stocks/news/ ... -news/AAFN