by winston » Fri Sep 20, 2024 6:11 pm
not vested
Apple Inc (AAPL US)
Recommendation : HOLD
Fair Value : USD 228.00
Encouraging development but early days for Apple Intelligence still.
FY3Q24’s (financial quarter ending June 2024) results were above expectations, but China remains in a soft patch
Installed base of active devices reached an all-time high, laying strong foundation for future expansion
Apple’s artificial intelligence (AI) offerings are encouraging, but unlikely to be significant share price driver in the near-term
Apple has established its dominant position in the consumer electronics industry with a focus on a premium ecosystem of tightly integrated hardware, software, and services.
Apple operates across various categories consisting of
(i) iPhone,
(ii) Mac,
(iii) iPad,
(iv) Wearables, Home and Accessories, and
(v) Services.
Its flagship iPhone serves as the cornerstone of the ecosystem, where its other products such as Mac, iPad and Apple Watch are designed around it.
This allows Apple to exert pricing power, create switching costs and benefit from network effects.
Apple’s products become even more entrenched when a customer adopts multiple products.
Additionally, Apple has progressively worked to expand its portfolio by adding new applications, such as streaming video, subscription bundles and augmented reality.
We view Apple as a business with a wide moat, as its ability to lock customers within its ecosystem helps generate strong profitability.
Source: OCBC
It's all about "how much you made when you were right" & "how little you lost when you were wrong"