Baidu’s revenue beats as ChatGPT-style AI starts monetisation
By Zheping Huang
Sales grew 6% to 34.4 billion yuan (RM22.17 billion) from July to September, versus the 34.2 billion yuan projected by analysts.
Net income came to 6.7 billion yuan in the September quarter, versus the 4.4 billion yuan expected.
Baidu’s Ernie Bot has amassed 70 million users three months after its public roll-out.
Baidu has infused Ernie into its flagship products from search to maps and file-sharing, and the company now charges a monthly subscription fee of about US$8 (RM37.26) to users of its latest chatbot.
Baidu still counts on advertising as its bread-and-butter.
Short-video platforms including ByteDance’s Douyin remain a threat as they lure users and marketers away.
Last year, Baidu’s share of Chinese mobile users’ screentime remained largely unchanged at 8%, while ByteDance increased its slice to 25%.
Source: Bloomberg
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