Facebook’s advertising mega-machine is faltering – report
by Surin Murugiah
Vice: years of sheer mismanagement, a failure to innovate, setting money on fire on the metaverse that seemingly no one wants, a vulnerable business model that Apple is squarely taking aim at and upstart competitors like TikTok that the company seemingly has no answer for.
In a little over one year, Facebook has shed nearly US$800 billion of its market capitalisation.
Reality Labs, Facebook's metaverse fantasy team, burned through US$4.5 billion in 2019, US$6.62 billion in 2020, and US$10.19 billion in 2021 (that’s over US$21 billion).
Metaverse should be ready in 10 to 15 years.
Facebook's revenue has declined for two consecutive quarters, costs and expenses are surging, operating margin is spiraling downwards, net income has been cut substantially and so investors have abandoned ship and brought the share price down nearly 70% this year.
Source: theedgemarkets.com
https://www.theedgemarkets.com/article/ ... %93-report