by winston » Thu Oct 27, 2022 5:56 pm
not vested
3.7 billion people now use one of Meta's apps monthly.
Instagram has more than 2 billion monthly actives.
WhatsApp has more than 2 billion daily actives.
Reels has 140 billion plays each day.
Challenging dynamics -- a volatile macroeconomy, increasing competition, ads signal loss and growing costs from our long term investments.
Facebook DAU 2b.
Three of the primary areas we're going to focus on are:-
1. AI - Reels and other recommendation experiences
2. AI - ads and business messaging platforms and
3. Future vision for the metaverse.
Reality Labs expenses will increase meaningfully again in 2023, with the biggest drivers of that being the launch of the next generation of our consumer Quest headset and hiring that's been done in 2022 but for which we'll be paying the first full year of salaries next year.
Reels: 140 b Reels plays across Facebook and Instagram each day. That's a 50% increase from six months ago.
1. Discovery engine work allows us to recommend all types of content beyond Reels as well, including photos, text, links, communities, short and long-form videos, and more.
2. Mix this content alongside posts from your family and friends, which can't be generated by AI alone.
3. More social interactions move to messaging, we're developing a flywheel between discovery and messaging that are going to make these apps stronger.
On Instagram alone, people already reshare Reels 1 billion times a day through DMs.
Instagram Reels had crossed $1 billion annual revenue run rate. We continue scaling monetization across both Instagram and Facebook, and the combined run rate across these apps is now $3 billion.
We started with Click-to-Messaging ads, which let businesses run ads on Facebook and Instagram that start a thread on Messenger, WhatsApp or Instagram Direct so they can communicate with customers directly.
This is one of our fastest growing ads products, with a $9 billion annual run rate. This revenue is mostly on Click-to-Messenger today since we started there first, but Click-to-WhatsApp just passed a $1.5 billion run rate, growing more than 80% year-over-year.
Paid messaging is another opportunity we're starting to tap into, and it continues to grow quickly but from a smaller base. We're putting the foundation in place now to scale this with key partnerships like Salesforce, which lets all businesses on their platform use WhatsApp as the main messaging service to answer customer questions, send updates, and sell directly in chat.
We also launched JioMart on WhatsApp in India and it's our first end-to-end shopping experience that shows the potential for chat-based commerce through messaging.
We just had our Connect conference and announced Quest Pro, which we just started shipping. It's our new high-end VR headset that delivers high-resolution mixed reality so you can blend virtual objects into the physical environment around you.
Work in the metaverse is a big theme for Quest Pro. There are 200 million people who get new PCs every year, mostly for work. Our goal for the Quest Pro line over the next several years is to enable more and more of these people to get their work done in virtual and mixed reality, eventually even better than they could on PCs.
To deliver a great work and productivity experience, I'm excited about the partnerships that we announced with Microsoft bringing their suite of productivity and enterprise management services to Quest, Adobe and Autodesk bringing their creative tools, Zoom bringing their communication platform, Accenture building solutions for enterprises, and more.
So between the AI discovery engine, our ads and business messaging platforms, and our future vision for the metaverse, those are three of the areas we're focused on.
Source: Mark Zuckerberg Facebook Post
It's all about "how much you made when you were right" & "how little you lost when you were wrong"