Reverse Bullwhip Arrives: Amazon Prime Day Blows Away Record Thanks To "79% Off" Discounts
https://www.zerohedge.com/economics/rev ... -discounts
Increasing the cost of its Prime subscription in the UK, Germany, France, Spain and Italy.
2Q loss was pegged at $2 billion.
Rivian cost the group around $3.9 billion.
Revenues rose 7.2% from last year to $121.2 billion.
Amazon Web Services contributed $19.74 billion, rising 33% from last year.
Ad sales were also higher, rising 18% to $8.76 billion.
Online store sales, however, fell 4.3% to $50.885 billion.
2Q22 revenue beat expectations, but earnings missed modestly. 1H22 revenue at 45% of our FY22e forecasts, while normalised PATMI came in at 38%, excluding a pre-tax valuation loss of US$3.9bn from Rivian Automotive.
Faced with US$4bn incremental cost from external factors: higher fuel prices, trucking, air and ocean freight rates. Higher energy costs to hurt margins, with 4% FX headwinds in 3Q22.
We believe that earnings will remain suppressed due to increasing inflationary costs in the near term; our FY22e assumptions remain unchanged.
We downgrade to NEUTRAL with an unchanged target price of US$133.00 based on DCF with a WACC of 6.4% and terminal growth of 5.0%.
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