“Profits always take care of themselves but losses never do.†The speculator has to insure himself against considerable losses by taking the first small loss. In so doing, he keeps his account in order so that at some future time, when he has a constructive idea, he will be in a position to go into another deal, taking on the same amount of stock as he had when he was wrong.
The speculator has to be his own insurance broker, and the only way he can continue in business is to guard his capital account and never permit himself to lose enough to jeopardize his operations at some future date when his market judgment is correct.
While I believe that the successful investor or speculator must have well advanced reasons for making commitments on either side of the market, I feel he must also be able through some form of a specific guide to determine when to make his first commitments.
Let me repeat, there are definitely certain times when a movement really gets under way, and I firmly believe that anyone who has the instinct of a speculator and has the patience, can devise a specific method to be used as a guide which will permit him to judge correctly when to make his initial commitment. Successful speculation is not a mere guess.
To be consistently successful, an investor or speculator must have rules to guide him. Certain guides that I utilize may be of no value to anyone else.
Why is that so? If they are of inestimable value to me, why should they not serve you equally well? The answer to that is: “No guide can be 100% right.†If I use a certain guide, my own pet one, I know what should be the result. If my stock does not act as I anticipated, I immediately determine the time is not yet ripe- so I close out my commitment.
Perhaps a few days later my guide indicates I should get in again, so back I go, and probably this time it is 100% correct. I believe anyone who will take the time and trouble to study price movement should in time be able to develop a guide, which will aid him in future operations or investments. In this book I present some points which I have found valuable in my own speculative operations.
Rule No. 1 - Always cut your losses short.
Say if you are losing money left right and center this year. Would a simple cut loss strategy of say 8-10% from buy point saved you all the pain of seeing the stocks plummet by 40-60% from your buy price?
If you want to survive in both investing and trading, this is the No. 1 rule. Averaging down is to insist that the market is wrong and you are correct.
For CANSLIM practitioners, a follow thro' day marks a change in trend to the upside. So they start to tiptoe back to the market to go longs on partial positions. If they are wrong, they cut and wait for another opportunity.
It is never easy to make alot of money in the market. In a raging bull market, every body wants to be a WB and buy and hold for the long term and not cut loss.
It is in a super bear like now that Rule No. 1 will save ordinary investors/traders like you and me from severe financial damage.
Yes, the markets might recover, but your stocks might not.
History is littered with stocks that lead the last rally and never saw their highs again. Remember Creative at $65?? Chartered at $18?? Or even Keppel Corp at $15 (now only <$5)?
Everybody thinks the market is a pot of gold but most end up contributing to that pot of gold.
Be careful out there. Always trade/invest with the beliefs that the market ALWAYS knows more than you and you need to protect yourself against it.