Pop Mart: China's mystery toymaker becomes multi-billionaire
Source: BBC
https://www.bbc.com/news/business-55269779
Net profit of 3.13 billion yuan (HK$3.35 billion) last year, up 189 percent from 2023.
Revenue projected to increase by more than 50 percent, surpassing 20 billion yuan in sales.
Revenue in 2024 amounted to 13.04 billion yuan, up 107 percent year-on-year.
Specifically, mainland business contributed to revenue of 7.97 billion yuan, marking a growth of 52.3 percent, while turnover from Hong Kong, Macau and other markets surged 3.75 times to 5.07 billion yuan.
Gross profit margin stood at 66.8 percent, an increase of 5.5 percentage points year-on-year.
Pop Mart International Group Ltd expects annual revenue to reach 20 billion yuan ($2.75 billion) in 2025, reflecting a 50 percent year-on-year rise, and anticipates growth in overseas markets to exceed 10 billion yuan.
Strong performance for 2024, with revenue up 106.9 percent to 13 billion yuan and net profit surging 185.9 percent to 3.4 billion yuan.
On April 25, Pop Mart’s official app soared 114 spots in the US App Store, achieving fourth place in the overall category and top spot in shopping.
Labubu’s remarkable success last year propelled The Monsters’ revenue to three billion yuan or about US$415.3mil, a 726.6% increase compared with the previous year.
The franchise now constitutes 23.3% of the company’s total revenue, making it Pop Mart’s largest IP.
Year-on-year revenue growth of between 165% and 170%.
Revenue breakdown shows that in the first quarter, while domestic sales in China grew by between 95% and 100%, international sales soared by between 475% and 480%, with North America experiencing an eye-popping 895% to 900% increase.
North America reaching 2.5 billion yuan in revenue, matching the group’s total in 2020.
The company forecasts its revenue this year to grow more than 50% year-on-year, exceeding 20 billion yuan.
Its overseas revenue is expected to grow 100% this year to reach more than 10 billion yuan.
Labubus generated 3 billion yuan ($410 million) of Pop Mart’s 13.04 billion yuan ($1.8 billion) in revenue.
Pop Mart’s revenue outside China skyrocketed 375.2% to 5.07 billion yuan ($703 million) in 2024.
Pop Mart’s revenue in America grew between 895% to 900% last year.
There’s Baby Molly, Crybaby, Dimoo, Pucky and at least 30 more on the company’s US website.
Pop Mart’s management said it will focus on expanding to the US and Europe markets, versus South-east Asia in 2024. It plans to open 100 new stores in overseas markets.
Pop Mart has a higher penetration rate in East Asia with 49 retail stores, compared with 20 in the US and 15 in Europe in 2024. CGSI estimates the company has potential to reach a total of 350 overseas stores by FY2027.
Pop Mart announced it would be pulling all of its Labubu plushies from its 16 UK stores until June over safety concerns.
The toy makers wanted to "ensure the safety and comfort of everyone” following reports of customers fighting over them and queuing overnight outside shops.
The toys’ popularity began in 2024 after K-Pop star Lisa from girl group Blackpink shared a photo on social media of her with one, with other celebrities such as Rihanna and Dua Lipa following suit.
Part of its appeal may come down to Pop Mart’s decision to sell the toys in blind boxes, which contain a random plushy chosen from the series, meaning customers do not know which toy they will receive until they open the box.
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