Great Eastern joint venture making great strides in China
By LEE U-WEN
IN CHONGQING, CHINA
AFTER stamping its mark on western China over the last four years, Singapore's leading life insurance group Great Eastern Life now wants a greater footprint in the country by expanding across the central and eastern regions.
It opened a new branch in Sichuan province eight months ago. Another is on track to begin operations in Shaanxi province by December.
Along with its headquarters in Chongqing, the three cities collectively would give GE Life a potential market of up to 150 million people.
The plan going forward is to open up to six more provincial branches in the next three years, said Ong Lean Wan, director and chief executive of Great Eastern Life Assurance (China), a 50-50 joint venture between GE Life and Chongqing Land Properties Group.
The Chinese shareholder is the Chongqing municipal government's largest state-owned enterprise.
With a total paid-up capital of one billion yuan (S$198 million), GE Life is currently the largest Singapore investor in the south- western city of Chongqing.
'The last couple of years have seen us growing quite rapidly. We have already secured new premiums of 350 million yuan as of this August, and we hope to secure 500 million yuan for all of 2010. This has exceeded the 210 million yuan we achieved last year,' Mr Ong told BT in an interview yesterday on the sidelines of Prime Minister Lee Hsien Loong's visit to GEL China's office at the World Trade Center in central Chongqing.
Mr Ong, who moved to Chongqing last year, said the company has penetrated the insurance market in western China in a big way, with much potential left to grow even further.
'For Chongqing, we find that the knowledge of the importance of insurance is still quite low among the people, unlike many other developed coastal cities,' he said.
In his short presentation to the prime minister earlier in the day, Mr Ong said Chongqing was 'an obvious choice' for GE Life to run its headquarters from because of the way in which insurance growth in the western region had been outstripping the overall national rates.
In 2008 and 2009, the joint venture was the fastest growing among all other such insurance companies across China.
In the first half of 2010 alone, GEL China was first in Chongqing among all foreign joint-venture insurers, said Mr Ong.
'We have had good support from our shareholders and the China Insurance Regulatory Commission. We are here for the long term and we aim to be the leading joint-venture insurer in all of China,' he added.
