36 Strategies : 5th Strategy (趁火打劫)

The Fifth Advantageous Strategy is, ” Looting a house on fire ” ( Chen Huo Da Jie )

When the enemy is in a big crisis, that is the time to destroy him.

Examples:-
1) During a stock market crash, a buyer may intentionally put in a very low bid, hoping that a desperate seller has no choice but to accept that price. In this case, there are desperate sellers may have to meet margin calls or contra deadlines.
2) Scarcity of a product will always produce opportunities for the “looters” eg. sold out concerts, movies, sporting events etc.
3) After a catastrophic event eg. flood, earthquake etc, unscrupulous businessmen may jack up the prices of essential items.

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36 Strategies : 4th Strategy (以逸待劳)

The Fourth Advantageous Strategy is “Conserving energy while the enemy tires himself out” ( 以逸待劳 )

Win by waiting patiently for the enemy to exhaust himself before launching an attack. To do that, one must also be in an advantageous position and sufficiently prepared, in case the enemy springs a surprise attack.

Applications:-
1) Do not chase after a counter has run up a lot. Wait for the retracement
2) Do not catch a falling knife. let the knife fall and hit the ground first.
3) It pays to wait when entering a foreign market that is chaotic with undefined rules and regulations

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36 Strategies : Strategy 3 (借刀杀人)

The third Advantageous Strategy is “Killing with a borrowed knife” ( 借刀杀人 )

To manipulate a stronger party to unknowingly destroy one’s enemy or to obtain a benefit. This strategy is used when one lacks the resources to accomplish one’s goal.

Examples:-
1) To use consultants to suggest drastic policies eg. retrenchment of workers
2) When entering a new market, seek a Strategic Alliance or JV with an established player in that market
3) To set up “phantom accounts” in a forum and thereafter, to use these phantom accounts to support one’s idea in a forum

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