Business Times - 11 Jun 2010
Westpac offers high-interest Aussie dollar deposits
By CONRAD TAN
(SINGAPORE) Westpac Private Bank has launched an aggressive campaign to attract Australian-dollar deposits from the rich here.
The private banking arm of Australia's Westpac Bank is offering an interest rate of 5.2 per cent for 12-month fixed deposits of A$250,000 (S$293,000) or more.
For shorter-term fixed deposits, the bank is offering an interest rate of 4.75 per cent per annum for up to three months, and 5 per cent per annum for up to six months.
The campaign 'signals our goal to increase our total market share for the Australian dollar in Singapore', said Sean Straton, Westpac's head of private banking in Singapore.
By comparison, Australian-dollar fixed deposits at the Singapore banks now earn annual interest of 4.23-4.49 per cent for six months and 4.68-4.94 per cent for 12 months, for sums of A$250,000 or more.
ANZ Bank, an Australian rival of Westpac, offers interest rates of 4.19 per cent for Australian-dollar fixed deposits of six to 12 months, for customers here who place A$250,000 or more at the bank.
Those are rates quoted for the banks' retail customers. Banks are known to offer preferential rates to their wealthier, private-banking clients.
Westpac has no plans to compete in the Singapore mass market - unlike ANZ, which recently took over Royal Bank of Scotland's Asian retail and commercial banking businesses, Westpac does not have a licence for retail banking here.
Like ANZ, Westpac has a large retail banking network in Australia and New Zealand.
In Asia, however, Westpac operates as a wholesale bank, offering corporate, institutional and private banking products and services, with Singapore as its regional headquarters. It has 80 people here, including 15 in its private banking team.
Elsewhere in Asia, Westpac also has a similar-sized private banking team in Hong Kong, a branch in Shanghai and representative offices in Beijing, Jakarta and Mumbai.
The bank is 'very conservative' but it does plan to hire more staff, likely doubling its private-banking team here to 30 in the next five years, Mr Straton said.
The Singapore office now has some 2,000 private banking clients, he said, though he declined to disclose the size of the client assets it manages.
In recent years, the private bank here has built up a niche, offering home loans to wealthy clients in Singapore, Malaysia and Indonesia keen to buy properties in Australia and New Zealand. That includes Australian and New Zealand expatriates working in Southeast Asia, he said. This demand has been growing - new business for the bank in the past six months has tripled from the same period a year ago, he said.
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