oh yeah... the infamous "rightsizing"....hahaha...
now we know why ballmer made some remarks about "no recovery" just a day earlier .. he was laying the grounds for his axing message the next day.... smart bald fella...
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The company could spend a half-billion dollars or more in marketing costs and payments to developers and handset manufacturers to subsidize the expense of building phones and apps, so that the Windows Phone 7 ecosystem is well-seeded at launch.
Jonathan Goldberg, a telecommunications analyst at Deutsche Bank, estimates that Microsoft will spend $400 million on marketing alone for the Windows Phone 7 launch. That doesn’t include the millions it has already committed to pay for “non-recurring engineering†costs that help offset development costs for handset manufacturers.
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