by winston » Thu Jan 23, 2025 9:29 am
Apple Inc (AAPL SP)
Recommendation : BUY
Fair Value : USD 259.00
Pricing in bad news
Recent news flows affirmed a challenging outlook for Apple in China, resulting in a share price decline
Apple remains one of the most favoured Edge artificial intelligence (AI) plays
Revising our rating from Hold to Buy while maintaining a fair value of USD259
Apple has established its dominant position in the consumer electronics industry with a focus on a premium ecosystem of tightly integrated hardware, software, and services.
Apple operates across various categories consisting of (i) iPhone, (ii) Mac, (iii) iPad, (iv) Wearables, Home and Accessories, and (v) Services.
Its flagship iPhone serves as the cornerstone of the ecosystem, where its other products such as Mac, iPad, and Apple Watch are designed around it.
This allows Apple to exert pricing power, create switching costs, and benefit from network effects. Apple’s products become even more entrenched when a customer adopts multiple products.
Additionally, Apple has progressively worked to expand its portfolio by adding new applications, such as streaming video, subscription bundles, and augmented reality.
We view Apple as a business with a wide moat, as its ability to lock customers within its ecosystem helps generate strong profitability.
Source: OCBC
It's all about "how much you made when you were right" & "how little you lost when you were wrong"