vested
<Research>Macquarie Cuts TP of BIDU-SW (09888.HK) to HK$103; Core Ads Biz Under Pressure in 2Q24Macquarie wrote in a report that it is now taking a conservative view on the core advertising performance of BIDU-SW (09888.HK) , with
core revenue for 2Q24 expected to be flat YoY at around RMB26.4 billion, taking into account the
unstable macro-economy, shrinking advertising budgets in major industries, and advertisers switching to investing their budgets in new channels such as Douyin and Xiaohongshu.
According to the report, BIDU has recently started to accelerate the development of its artificial intelligence business and launched consumer-oriented advertising products, which is expected to enhance its long-term competitiveness.
However, as the transformation is still at an early stage, it may further drag down the performance of its advertising business in the short term.
The broker accordingly lowered its 2Q24 adjusted net profit forecast on BIDU to RMB6.1 billion.
Related News: Haitong Int'l Drops Baidu (BIDU.US) TP to US$122; AI Improvements Not Enough to Offset Macro Headwinds
Although Apollo Go, BIDU's Robotaxi business, has been growing steadily, Macquarie excluded it from its valuation as it is relatively small and the financial impact is believed to be minimal.
The broker cut its EPS forecasts on BIDU for this year and next year by 4% and 6% and reduced its target price to HK$103.
Nevertheless, the broker is still looking forward to the long-term growth momentum brought by generative AI.
Source: AAStocks Financial News
http://www.aastocks.com/en/stocks/news/ ... -news/AAFN
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