vested
Elon Musk Reveals a Tesla SecretElectric vehicle maker has profit margins that rivals envy.
by LUC OLINGA
Its share in the global passenger electric vehicle market was 13% in the third quarter of 2022. Volkswagen, the second western carmaker in terms of sales of passenger electric vehicles has only a market share of 4%
Tesla's automotive gross margin was 28.5% last year. To compare, Ford had an adjusted margin before interest and taxes of 6.6%, while GM said its adjusted Ebit margin in North America was 10.1% in 2022.
Between 2015–2020, the average profit margin for major automotive companies worldwide was nearly 7.5%.
Tesla has no dealerships. The company sells its cars --- the Model 3 sedan, Model S sedan, Model Y SUV and Model X SUV --- directly to consumers. Tesla also does not advertise unlike its rivals who spend millions of dollars on marketing.
Last year, for example, Ford's total costs rose 15% last year, while GM's rose 24.4%. Tesla's operating expenses edged up 1.6%.
"Large incumbent carmakers sell their cars at low to zero true margin". Most of their profit is selling replacement parts to their fleet, of which 70% to 80% are past warranty.
"The product has to be compelling enough to overcome a fundamental cost disadvantage."
In addition, Musk and Tesla innovated by introducing the over-the-air delivery of software updates in vehicles with new features and functionality. When an update comes available, vehicle owners are notified and given instructions on how to do it themselves. This keeps their vehicles up-to-date with the latest innovations and gives the car manufacturer a steady source of income through subscriptions for the service updates.
The automaker increased its free cash flow by 51% last year to $7.6 billion despite huge investments in new factories, factory expansion, and new tooling.
As a result, the company's total cash and investments increased $1.1 billion sequentially in Q4 to $22.2 billion.
Source: The Street
https://www.thestreet.com/technology/el ... _ven=YAHOO
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