by winston » Sat Oct 08, 2022 9:55 am
not vested
Amazon
mazon’s online marketplace is a behemoth. According to eMarketer, Amazon is on track to account for nearly 40% of all U.S. online retail sales in 2022.
However, selling goods online is a relatively low-margin business. The true value of Amazon’s marketplace is the attention it brings to the company’s higher-margin operating channels.
For instance, Amazon has pivoted its online retail success into signing up well over 200 million people worldwide to a Prime membership. This 200-million-plus figure is as of April 2021, and Amazon has presumably added tens of millions of additional Prime members, thanks to its exclusive deal to carry Thursday Night Football. In exchange for giving Prime members shipping perks and access to exclusive content, Amazon nabs an annual run-rate of $35 billion in high-margin subscription sales.
Amazon is also making waves with its world-leading cloud infrastructure service. Amazon Web Services (AWS) accounted for close to a third of cloud-service spending during the second quarter, which is noteworthy, given that cloud infrastructure growth is still in its early stages. Although AWS contributes about a sixth of Amazon’s net sales, it regularly generates well over half of the company’s operating income.
In other words, Amazon’s retail segment isn’t anywhere near as important as the growth from the company’s higher-margin operations. Even with the growing prospect of a U.S. recession, Amazon’s cash flow needle continues to point higher. That’s what makes it such a no-brainer buy right now.
Source: Daily Trade Alert
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