Strategy 29 - Deck the Tree With Flowers Shu Shang Kai Hua (樹上開花)
= borrow to dress up one's image/ settings; one might be on the weak side, one's battle can appear strong;
= the flock of wild geese flying across the sky appears to be invincible because of their thick feathered wings.
Examples:
1. Enhancing the product packaging to rejuvenate the brand;
2. Bundling & repackaging services;
3. Private residential properties: use of bold, creative marketing strategies, especially during recession times.