by winston » Sat Apr 02, 2011 6:20 pm
Double Your Personal Power by Mastering One Simple Strategy I've Used to Make a Fortune By Michael Masterson
In any organization, power moves inexorably to those who speak well.
By well, I don't mean eloquently. I mean persuasively. There is an art and a skill to persuading people to accept your ideas. In today's essay I will tell you about the simple, four-part strategy that I use.
Persuasive speaking has four parts: knowing what you want, understanding what the other person wants, understanding the possible objections, and then presenting your case as simply as possible.
Step One: Figure out what you want.
Let's say you've been invited to take part in a business meeting... or perhaps you're gearing up to have an important conversation with a family member. Spend some time beforehand thinking about the topic you will be discussing. Figure out how you can benefit from it. Set a specific, measurable goal for yourself. Then figure out how you can achieve that goal.
This may seem like an unnecessary step. You might be thinking, "I don't need to think about what I want. I am always aware of it."
In fact, most people don't know what they want. They have some general impressions of what being successful means. But they don't analyze those impressions. They don't break them down. They don't understand how to achieve them strategically.
Step Two: Figure out what the other person wants.
Contrary to what some self-improvement gurus will tell you, you won't get what you want in life simply by asking for it.
Everybody is ultimately motivated by self-interest. Achieving your specific goals, therefore, is a matter of figuring out how you can satisfy the desires of others.
If, for example, your goal for that business meeting you've been invited to is to be nominated to head up an upcoming project, plan for it by making a mental list of how your nomination will help each person attending the meeting. Figure out how, in leading the project, you can provide that.
Most important, think about how you can direct the project so that it will achieve growth and profitability for the company. Spend some time formulating the phrases you will use to drive that point home.
By putting the company first, you will enlist the respect and support of just about everyone. You will establish yourself as a natural leader. And then, when you explain how the project will benefit each person individually, you will see how quickly they line up to support you.
Step Three: Take time to consider the objections.
After figuring out how you can achieve your goal by providing benefits to others, make a list of the objections you might encounter.
Good copywriters do this when they write a promotional package. Good public speakers do this before giving a speech. You should do it too before making any informal presentation.
Of course, it's not enough to list potential objections. You must craft concise arguments that will overcome those objections. You must show your listeners that you are sympathetic to their concerns and that you have a plan to deal with them.
Break the objections down into their component parts. Analyze those parts. Discover their weaknesses or find ways to minimize them. Base your thinking on research, if you have time to do it. But also think about your past experience. Remember that your ultimate objective is to find solutions that are good not just for you but for the people you're speaking to.
Step Four: Keep it simple.
After you have taken these first three steps, you will be very excited to present your case. But then you will start coming up with all sorts of extra ideas. All sorts of secondary benefits and arguments that might be useful if you were writing a long paper, but which will only hamper your effectiveness if you include them in your oral presentation.
So before you make your pitch, make a conscious decision NOT to mention these secondary considerations. Just focus on the main idea and the primary benefits. And state them as clearly and compellingly as you can.
Ready, Fire, Aim
Most of us, most of the time, speak impulsively. We are stimulated by some event or remark and utter the first thing that pops into our heads. We don't stop to consider the effect our statement will have on those to whom we are speaking. Neither do we consider how our words will affect us. Yet they surely do.
"Words are all we have," Samuel Beckett said. And this is often true.
You can't force your colleagues to listen to your ideas. You can't force your boss to give you a raise or a promotion. You can't force your spouse to agree with everything you say. But if you follow these four simple steps before you speak, you will be amazed at the persuasive power you will have.
Source: ETR
It's all about "how much you made when you were right" & "how little you lost when you were wrong"