by millionairemind » Mon Jul 26, 2010 8:20 am
Published July 26, 2010
SMEs need to 'sell' more to attract talent
Consultant says there should no secret about their long-term vision
By CHEN HUIFEN
MOST SMEs here probably have some attributes that will attract talent, but what's lacking is a concerted effort to communicate these attributes to the talent they would like to attract.
That's the view of Strategicom chief executive Wilson Chew, whose company recently concluded research on the branding of SMEs as employers with the Singapore National Employers' Federation (SNEF).
The study shows that the top five attributes that today's talent looks for in an employer are: opportunity for long-term career progression, attractive overall compensation and benefit package, work-life balance, opportunity to work in different roles, and training and development.
Dr Chew said that it does not matter if an SME does not have all five attributes. What is more important is to inform others about the attributes the organisation does have, so that talent who deems these attributes important see an alignment of what they desire with what the company can offer.
'There should be no secret about long-term vision,' said Dr Chew. 'Our talents are telling us through this survey that they need to see congruency between their career goals and the goals of the organisation.
'As long as they can see the congruency, they will be attracted. So if you flip that, from the SME's point of view, the thing to do is to communicate that long- term vision and continue to communicate it through every possible platform.'
And this need not be expensive. A well-organised corporate website can be an effective channel to communicate a company's vision and values.
'The second step is to make sure all employees know the long-term vision of the enterprise, because they are also the ones who talk to people outside the organisation,' said Dr Chew. 'But they can't do it if employers don't communicate long-term goals effectively.'
For instance, SMEs that offer 'opportunity for long-term career progression' could showcase studies of individuals who have moved from, say, supervisor to director. While SMEs, in general, may not be able to match multinational firms in terms of basic wages, many SMEs offer attractive incentives, which should also be articulated, said Dr Chew.
'While SMEs may not be able to benchmark or compete with MNCs on dollar-to-dollar basic wage, they can certainly compete on performance incentives - and it can be very attractive,' he said.
The findings were drawn from a survey of 150 MBA students, undergraduates and working professionals in March. The survey follows a similar one in 2008. A comparison of the two studies shows that the job search priorities of talent changes with the economic environment. Findings of both surveys will be discussed at the upcoming SNEF 30th Anniversary CEO and Employers' Summit on July 28-29.
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