InvestIdeas

U.S. digital advertising is currently a $40.9 billion industry, with analysts projecting more than double the revenue – $83 billion – this year.

Source: Power Profit Trades

The hurricane wind of change:

"Internet advertising revenues in the US soared 22% in 2016 from a year earlier to a record of $72.5 billion, surpassing for the first time in history the $69 billion spent on TV ads. And mobile wins.

All these people with their eyes glued to their smartphones as they walk into traffic or sit in a restaurant across from their friends, date, or spouse, they're consuming ads, constantly:

Mobile advertising, a subcategory of internet advertising that covers smartphones and tablets, soared 77% in 2016 to $36.6 billion.

For the first time in history, mobile advertising accounted for more than half (50.4%) of total internet advertising, according to the new report by the Interactive Advertising Bureau (IAB)."

"The 10 leading ad-selling companies accounted for 73% of total revenues in Q4 2016, according to the report. So who are these 10 companies that grab the largest share of these revenues?

The report didn't say. But analysts for the Pivotal Research Group, cited by Reuters, reported the only two names that really matter: Facebook and Google.

In terms of the industry growth, so in terms of the 22% or $12.9 billion year-over-year increase in total internet advertising revenue, Facebook and Google together grabbed 99% of the growth! They're sitting at the sweet spot. Everyone else is fighting for crumbs."

Source: Reuters

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Google and Facebook bring in one-fifth of global ad revenue

Two companies increase their advertising duopoly by earning a combined $106.3bn, nearly double the figure of five years ago

Google, owned by parent company Alphabet, is by far the biggest media owner in the world and attracted $79.4bn (£61.5bn) in ad revenues in 2016, three times more than the second-largest, Facebook, which pulled in $26.9bn

Source: The Guardian

https://www.theguardian.com/media/2017/ ... ad-revenue

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not vested

Facebook and Google together are poised to win 85% of 2017’s increase in digital advertising spending.

FB controls nearly 40% of the U.S. display ad business, while Alphabet owns about 78% of the country’s search-ad revenue.

Source: Investor Place

Total worldwide spending on television and radio commercials, newspaper ads and other measured advertising grew by about $83 billion from 2012 to 2016, according to figures from Magna Global.

Google and Facebook's advertising revenue rose by a combined $58 billion over those years, which means the two companies were responsible for roughly 70 percent of all the growth in global advertising.

Google's ad revenue alone has been consistently equivalent to more than 40 percent of the annual growth in global advertising spending.

Source: Bloomberg

WPP's cocktail of woes leaves ad men with few answers

The challenges included everything from slowing global growth and technological disruption from the likes of Amazon.com Inc to uncertainty caused by looming elections in Europe and the Communist Party Congress in China.

Internet giants like Google provide many of the services needed for online marketing, putting pressure on traditional advertising companies to react to the change.

Consultants like KPMG and McKinsey & Co are also creating even more competition by offering similar services as ad agencies.

Source: The Star

http://www.thestar.com.my/business/busi ... Ko11t6g.99

Outcry over Dove's controversial ad
http://edition.cnn.com/videos/cnnmoney/ ... ng-videos/

Half of all advertising dollars will be spent online by 2020, equaling all combined ‘offline’ ad spend globally

by Lucy Handley

Digital media will take 44 percent, or $237 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $291 billion, by 2020.

Marketers are expected to spend $113 billion worldwide next year, a 12 percent increase on 2017. Most of this search ad spend is on mobile, which is due to take 63 percent.

Businesses are expected to spend $147 billion on mobile advertising of all types next year, up 27 percent on 2017.

Source: CNBC

https://www.cnbc.com/2017/12/04/global- ... KW,16ZXW,1