These 2 Digital Advertising Giants Will Hold Up Well Amid Coronavirus
by Adam Levy
Digital advertising giants like Twitter (NYSE:TWTR) and Facebook (NASDAQ:FB) have noted the negative impact the environment has had on their businesses.
Twitter withdrew its original first quarter guidance, warning revenue could decline year-over-year, and Facebook said it saw a weakening in its ads business in late March.
Amazon's ad business will see huge market share gains
Indeed, Amazon may account for a big portion of the 24% of marketers who said they're retaining or increasing their search ad spending.
Google can help marketers reach very specific consumers
Google's ad business is much more diversified than Amazon's. It's highly exposed to the travel industry, which has been hurt exceptionally hard by coronavirus.
Additionally, YouTube represents a significant portion of its advertising business, and digital video advertising has been hit much harder than search.
Facebook and Twitter represent more brand-advertising opportunities than Google.
Advertising is the lifeblood of Google's business.
Source: Motley Fool
https://www.fool.com/investing/2020/04/ ... up-we.aspx