Advertizing Industry

[winston]

It's Good to Know: Is That Ad Watching You?

A new generation of ads uses software and a camera-tracking system to personalize messages displayed on video screens in malls, health clubs, and grocery stores. It is being tested in several places across the country, and marketing experts expect it to be a rising trend in the next several years.

A camera embedded in the screen scans the face of the person standing in front of it, determines his or her approximate age, gender, and even ethnicity, then serves up appropriate ads. So far, the technology is about 90 percent accurate when it comes to determining gender, but they are still working out kinks on the rest.

(Source: Associated Press)

[winston]

There's this Airline that has been advertizing on CNBC evryday..

Is it really necessary ? This is how money is wasted..

Are you going to be taking this airline if you have a choice ? I only take this airline because there's no other airline to take for domestic flights in that country. ..

[winston]

Did you all noticed Singtel's advert ?

SingTel gained from being F1 sponsor

Singapore Telecommunications (SingTel) says that taking on the title sponsor role for the Formula One race last year had strengthened its brand name and built up brand awareness.

As a result of its association with the race, it has seen improvements in customer perception of 'key brand attributes' such as innovation and customer experience, based on feedback from customers here in Singapore as well as in overseas markets.

Taking into account the global financial crisis, 'we will manage our overall advertising and promotional budget in line with our revenue', SingTel Singapore chief executive Allen Lew said.

The budget usually varies with revenue. However, Mr Lew declined to comment on whether the amount invested this year as title sponsor is comparable to last year.

While SingTel did not reveal actual figures, last year's investment amount is believed to be in the region of around $15 million. And this year, SingTel will ramp up its sponsorship activities to 'bring the magic of the races to everyone, not just hardcore fans', added Ms Chua. One pair
of 2009 F1 tickets will be up for grabs each week from now till the week of the race at www.singtelrace.com.

There are Bay, Padang and Pit grandstand tickets as well as premiums collectively worth over $100,000 to be given out. The SingTel Grid Girls will also be back in a 16-part television series that will air from today. In addition, SingTel's race car simulators will be available at 13
roadshows, the first of which kicks off at Parkway Parade on March 27-29.

[winston]

Another Airline has been advertizing on TV everyday..

If there's not a big difference in price, I choose the one with a better safety record, not how many times they advertize on TV.

Not cheap to advertize on TV though. This is how money is wasted. And they even paid a movie-star to starred in their commercial...

[winston]

It's Good to Know: TV and Radio Making Big Money Online

The bread and butter of TV and radio is still on-air advertising. But that's starting to change.

According to a recent study from research firm BIA, broadcasters brought in $805 million in 2008 from ads posted on their affiliated websites, and they expect their online sales to grow to $2 billion by 2013. Industry watchers recommend that they focus on ads for products and services aimed at viewers/listeners in their local coverage areas instead of national brands.

(Source: ClickZ)

[winston]

It's Good to Know: Pay-per-Click Fraud

Faced with tight budgets, more and more companies are turning to pay-per-click (PPC) advertising through Google and other search engines. (In 2008, PPC represented 57 percent of Internet advertising, up from 52 percent the year before.)

PPC gives marketers a low-cost alternative to more expensive advertising methods. (You pay only when a Web surfer clicks on your ad and winds up on your website.) But the rise in PPC advertisers has also led to an increase in PPC fraud. Industry watchers estimate that between 13 and 17 percent of all PPC ad clicks were fraudulent.

Fraudulent clicks can come from competitors hoping to drive up the advertising spending of rivals. Or from users who get a cut every time someone clicks on a particular ad.

How do you combat PPC fraud? There are several services that block users from clicking on an ad more than a couple of times and investigate "networks" that pay users to click on ads to drive up their own website revenues, including Click Forensics, AdWatcher, and Anchor Intelligence.

(Source: The New York Times)

[iam802]

Got this from an email

=================

A price is a price, right? Not really, according to Cornell University researchers, who tested whether restaurant owners
would profit most when menu prices were formatted as $20.00, 20.00 or twenty dollars.

To their surprise, the 20.00 format netted the most, with customers spending 8 percent more when menus used numerals
to represent prices, minus any dollar signs.

Without the dollar sign or the word "dollars," diners were apparently reminded least that what they were ordering was
making them a tiny bit poorer.

Specialists in the field of "menu engineering" have also discovered that menus bring in more revenue when they insert
prices at the end of each small paragraph describing the item, rather than all lined up in a column that can be
quickly scanned from top to bottom.

Likewise, those who study these things tell us that we tend to perceive $23 to be less than $23.00.

One more finding: When looking at menus, we take prices like $20.00 as indicative of higher quality food than
prices like $19.99.


(Source : The Marketing Minute)

[winston]

It's Good to Know: The Growing Importance of Online Classifieds

If you're looking for a job, a car, or a great deal on a used sofa, the first place you might look is online, specifically on sites like CraigsList, Sell.com, and CareerBuilder. And you're not alone. According to a survey by the Pew Research Center, 49 percent of Internet users say they have used online classified ads, compared to just 22 percent in 2005. About 9 percent of users visit these sites on any given day, compared to 4 percent in 2005.

(Source: eMarketer)

[winston]

The CNBC Business Model Submitted by Tyler Durden

CNBC Propaganda

With the recent elimination of anything even remotely approaching journalistic rigor or analysis, and its substitution with endless propaganda and the pitching of "hope" as an investment conduit, many have been scratching their heads over the question of just how it is that CNBC is still on the air, let alone make money: after all selling hope is a very expensive process.

I provide the answer.

Below is an early segment from CNBC in which Joe Kernan provides his analysis of Schwab's just released results. As the video quality is pretty bad (yeah, I know, sorry) I will summarize how it works:

1. Intro - Kernan: Glowing review of Schwab's EPS "beat"

2. Kernan: "Schwab is a fine, fine company and a fine individual."

3. Kernan: "...and quite a sponsor for us."

4. Kernan: "...and we are ready to just be sponsored on Squawk Box."

5. Conclusion - Kernan: "...I don't think you can have too much [of Schwab]."

6. Cut to Charles Schwab Commercial.

So now you know.

http://www.zerohedge.com/article/cnbc-business-model

[kennynah]

i so like the latest Cadbury advertisement...

showing 2 super cute children raising their eyebrows to the music beat.... very cute....