Advertizing Industry

[winston]

Doing business without advertising is like winking at a girl in the dark.

Only you know what you are doing.

Source: www.wisdomtips.com

[behappyalways]

封胸版《武則天》被惡搞
心口落廣告
http://hk.apple.nextmedia.com/entertain ... 1/19131892

[behappyalways]

13 famous logos with hidden messages
http://www.cnbc.com/id/102631847

[winston]

The Rubicon Project

Based in Los Angeles, The Rubicon Project developed technology to automate the buying and selling of advertising.

Rubicon reduces the cut of intermediaries and simplifies the exchange of digital advertising through a proprietary platform that matches 700-plus premium digital publishers with more than 100,000 digital buyers of advertising space, using a real-time bidding auction to optimize for price and advertiser return on investment.

Although the ad-tech space is fragmented and competitive, few are as tightly integrated with major publishers as Rubicon is. Additionally, Rubicon is viewed by some publishers as the “non-Google” option (competitor DoubleClick is owned by Google).

With the real-time bidding market estimated to grow 50% annually to $20 billion by 2017, Rubicon is strategically positioned between buyers and sellers to grab some of this money.

Shares trade for 38 times my forward estimate of $0.47, for estimated growth of 48% in revenues and 161% in EPS.


Source: Forbes

[winston]

Comscore

The eyeball migration from TV to online media is also driving business at digital-analytics firm comScore.

Headquartered in Reston, Va., comScore is, at its core, a subscription-based research company that tracks the online behavior of more than 2 million users.

In 2012 comScore introduced a cutting-edge digital advertising analytic called vCE (validated Campaign Essentials), which competes directly with Nielsen’s Online Campaign Ratings (OCR).

Last year comScore announced that Google would test vCE technology in its DoubleClick ad server and that Yahoo has agreed to a similar deal. With vCE growing at an estimated 35% annual clip, expect the firm’s growth to accelerate if, as I expect, vCE becomes an integral part of the analytics equation provided by Google and Yahoo.

In February ad giant WPP signed a strategic partnership with comScore and will acquire as much as 20% of the company. With sales and EPS growth of 17% and 32%, respectively, shares trade for 26 times my forward estimate of $2.

Source: Forbes

[behappyalways]

KFC Is Bringing Colonel Sanders Back
http://time.com/3889175/kfc-colonel-san ... l-hammond/

[behappyalways]

【蘋果二十年】
萬箭穿心肥佬黎　CG重拍經典《蘋果》廣告
http://hk.apple.nextmedia.com/news/art/ ... 0/19191712


【蘋果二十年】
肥佬黎超強動畫　幕後花絮足本睇
http://hk.apple.nextmedia.com/news/art/ ... 0/19191715

[winston]

Cynicism About Mobile Advertising Is Greatly Misplaced

By Anindya Ghose

Source: New York University

http://www.theepochtimes.com/n3/1726155 ... campaign=8

[behappyalways]

Danish moms urged to send their kids on baby-making vacations
http://edition.cnn.com/2015/10/01/trave ... index.html

[behappyalways]

老照片：25支让人瞠目结舌的旧式广告(组图)
http://www.wenxuecity.com/news/2015/10/04/4612069.html