Advertizing Industry

Re: Advertizements & Advertizing Industry

Postby winston » Thu Mar 29, 2018 3:50 pm

US Digital Ads Dollars

EMarketer recently estimated that the FB's share of U.S. digital advertising would drop slightly to 19.6% this year from 19.9% last year, while Snapchat’s share would increase to 1% this year from 0.6% in 2017.

EMarketer predicted that Amazon’s share of U.S. digital ad dollars would jump to “nearly 3% this year, up from 2% last year,” and the firm estimated that Google’s share of the market would slump to 37.2% from 38.6% last year.

Source: Investor Place
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Re: Advertizements & Advertizing Industry

Postby winston » Sun Apr 08, 2018 9:50 pm

Facebook’s Data Crackdown Has Two Winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly

The first victims were data brokers like Acxiom Corp. and Oracle Corp.’s Data Cloud that sell information marketers use to target ads on the world’s largest social network.

Facebook is scrapping the targeting tool and will stop sharing anonymous information the brokers use to measure ad performance.


“The elimination of third parties is smart strategically,” Morgan Stanley analysts said this week. They expect no “material reduction” in spending on Facebook and, over time, the company will net more ad dollars by avoiding industry middlemen.


Source: Bloomberg

https://www.bloomberg.com/news/articles ... and-google
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Re: Advertizements & Advertizing Industry

Postby behappyalways » Tue Jul 31, 2018 11:59 am

Funny Ads XD 不准笑!!! 黃明志 Namewee 【Good Morning】 爆笑廣告六連發 Creative Script Competition Winners
https://www.youtube.com/watch?v=7frWs36vr7M
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Re: Advertizements & Advertizing Industry

Postby behappyalways » Sun Sep 23, 2018 3:41 pm

Huawei gave out free power banks to those queuing for iPhones at Orchard with ‘You’ll need it’ message
https://mothership.sg/2018/09/huawei-troll-apple/


This FB-Live seller convinced me to spend S$9 to hook umbrellas & chicken rice off my top
https://mothership.sg/2018/09/fb-live-f ... ler-hooks/


S’pore’s funniest FB-Live seller gives hilarious disclaimer while selling a skirt
https://mothership.sg/2018/09/fb-live-dress-funny/
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Re: Advertizements & Advertizing Industry

Postby winston » Tue Oct 09, 2018 8:07 am

Some advertisers are moving half of their search budget from Google to Amazon, say ad industry sources

Amazon's ad budgets are increasing triple digit percentages year-over-year.

In some cases, brands are moving 50 to 60 percent of their Google Search ad budgets to Amazon, two media agencies noted.

by Michelle Castillo

Some advertisers are moving more than half of the budget they normally spend with Google search to Amazon ads instead, amounting to hundreds of millions of dollars.

Amazon's growing success could pose a rare threat to Google parent company Alphabet, which generated $95.4 billion in ad revenues last year, 86 percent of its total revenue.

Google is the dominant digital advertising platform in the U.S., and will take in an estimated 37 percent of digital ad budgets in 2018.

Not all categories of brands are shifting money to Amazon — most of the movement is coming in consumer packaged goods, while huge and lucrative advertising categories such as automotive and travel are not yet moving to Amazon.

Also, while Google search may be flattening, advertisers are moving parts of their ad spend from other media to different Google properties, particularly YouTube.


Source: CNBC

https://www.cnbc.com/2018/10/08/google- ... KW,1SRZJ,1
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Re: Advertizements & Advertizing Industry

Postby behappyalways » Sun Feb 10, 2019 4:56 pm

M’sians hit all Chinese people with heavy metal Chinese New Year song with feels
https://mothership.sg/2019/02/malaysia- ... year-song/
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Re: Advertizements & Advertizing Industry

Postby behappyalways » Thu Feb 14, 2019 7:22 pm

女星性感代言 標榜可豐胸
低俗椰汁廣告受查
https://hk.news.appledaily.com/internat ... 4/20612372
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Re: Advertizements & Advertizing Industry

Postby behappyalways » Fri Mar 01, 2019 1:09 pm

【港珠澳兒童合唱】強國製《華為美》讚「天下最美手機」 網民:自殺式營銷!
https://www.youtube.com/watch?v=GQ6YBcaXyZY
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Re: Advertizements & Advertizing Industry

Postby winston » Thu Jul 04, 2019 7:10 am

China: Digital Ads

Baidu’s share of digital ads in China has fallen from 32% in 2013 to 18% currently, including that of its subsidary iQiyi.

Alibaba now has the largest share of digital advertising, with 37% of ads.

Byte­dance, which owns both Toutiao and Douyin, is second, with a 21% share of digital ads and Tencent is fourth, with a 15% share of the market.

Source: The Edge
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Re: Advertizements & Advertizing Industry

Postby behappyalways » Mon Dec 16, 2019 9:30 pm

2019.12.14【文茜世界周報】廣告《一個人球隊》 16歲少年器捐救7個人的故事
https://www.youtube.com/watch?v=qnZ7R2H ... U&index=14
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