US Digital Ads Dollars
EMarketer recently estimated that the FB's share of U.S. digital advertising would drop slightly to 19.6% this year from 19.9% last year, while Snapchat’s share would increase to 1% this year from 0.6% in 2017.
EMarketer predicted that Amazon’s share of U.S. digital ad dollars would jump to “nearly 3% this year, up from 2% last year,” and the firm estimated that Google’s share of the market would slump to 37.2% from 38.6% last year.
Source: Investor Place