Advertizing Industry

[behappyalways]

特異功能大賽
http://www.youtube.com/watch?v=DR3riwjx ... re=related

[winston]

'Nuckin Futs' snack gets go ahead in Australia

A snack called "Nuckin Futs" has got the green light to be sold in Australia, after regulators accepted the profanity it parodies was part of everyday speech, according to a report.

The Trade Marks Examiner initially ruled that the name was inappropriate and rejected a trademark application, the Melbourne Herald Sun reported.

But lawyers for the unnamed Australian company that wants to market the product, argued that the swear-word it parodies was a normal part of Australian speech and could not be deemed offensive under trademark rules.

"We submit that whilst there may be a mere sentimental objection or mere distaste to Nuckin Futs, this is not a sufficient ground for rejection of the trademark, particularly since a substantial number of people would not find the words shocking," a five-page legal submission said.

Almost a year after the application was rejected, the examiner agreed to accept the trademark on condition that the owner does not market the product to children, the newspaper said.

Lawyers for the company said the product, mostly comprising edible nuts, would only by sold in pubs, nightclubs and other entertainment venues.

Source: AFP Asian Edition

[winston]

"The most powerful element in advertising is the truth."
-- William Bernbach, ad executive

[winston]

2012 Super Bowl Ad: Coca-Cola The Polar Bears throw their first-ever Polar Bowl party.

http://abcnews.go.com/Business/video/20 ... st=1363932

[behappyalways]

Vladimir Putin 'virgin' voter advert becomes online hit
http://www.telegraph.co.uk/news/worldne ... e-hit.html

[winston]

Subliminal Messages in Advertising

Here is a great compilation of some of the best-known subliminal messages in advertising.


http://www.mindbendingvideos.com/sublim ... vertising/

[winston]

Subliminal Message in KFC Commercial

http://www.mindbendingvideos.com/sublim ... ommercial/

[winston]

US Internet advertising hit record $31 bn in 2011

Internet advertising revenues in the United States jumped 22 percent in 2011 to a record $31 billion, amid sizzling growth in the fledgling mobile Web space, industry figures showed Wednesday.

The 2011 figures were up sharply from 2010 -- already a record level of $26 billion -- following a first-ever decline in 2009, the Internet Advertising Bureau said in a report prepared by consultants PwC.

"This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time -- in digital media," said Randall Rothenberg, IAB president and chief executive.

"Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers," Rothenberg said.

"With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix."

Fourth quarter ad revenues for 2011 hit a best-ever at $9 billion, and were up 15 percent increase over the third quarter 2011.

Mobile experienced the fastest growth of all categories, up 149 percent to $1.6 billion in 2011 from $600 million in 2010.

"The year 2011 saw mobile advertising become a meaningful category," said David Silverman, of PwC.

"By combining some of the best features of the Internet, along with portability and location-based technology, mobile advertising is enabling marketers to deliver timely, targeted, relevant, and local advertisements in a manner that was not previously possible.

It is for these reasons that we expect strong growth to continue with mobile advertising."

Digital video ads, a component of display-related advertising, saw a 29 percent increase year-over-year to $1.8 billion.

Search revenues accounted for the biggest share in 2011, $14.8 billion, up almost 27 percent for the year. Another big category, Internet display ads, accounted for $11.1 billion in revenue, an increase of 35 percent.

Retail advertisers continue to represent the largest category of Internet ad spending, accounting for 22 percent in 2011, or $7.1 billion, compared with 21 percent in 2010, the report showed.


Source:AFP American Edition

[winston]

"Study the public behavior of top stars and you can detect a keen attentiveness to brand value."

-- Peter Bart, American Journalist

[behappyalways]

Zombie

http://www.youtube.com/watch?v=mh8OyoCX ... ure=relmfu