It’s time to buy Chinese breweries... and not just because Chinese will drink more beer this year, analysts sayThe top five brand names in China by market share are:-
1. China Resources Beer at 24.6 per cent,
2. Tsingtao Brewery at 17.9 per cent,
3. Budweiser at 15.7 per cent,
4. Yanjing Brewery at 10 per cent and
5. Carlsberg Group at 5 per cent
according to data from Euromonitor.
“Consolidation in the Chinese beer market seems unavoidable, and we see a high chance that the current big five may eventually become a big three,”
Who would buy a 20 per cent stake in Tsingtao Brewery, which Japanese brewer Asahi is reportedly selling?
Among favoured companies in the sector, Charlie Chen (an analyst at Deutsche Bank) highlighted China Resources Beer because of the company’s management, which he labelled “superior”.
He also highlighted the company’s ability to raise beer prices and the ability to uncover future cost savings from operations.
Deutsche Bank forecasts beer consumption in China by volume will expand 1.9 per cent annually from 2016 through 2020.
In recent years beer consumption has been falling owing to factors such as the anti-corruption movement which curbed expenditure by government officials on entertainment and dining.
Changing consumer preferences, including a switch to pre-mixed alcoholic beverages sold through convenience stores, was also cited by Chen as a factor impacting beer sales.
Meanwhile, CITIC Securities’ Dai expects organic growth in China’s beer industry, but acknowledged that some of the growth would go towards imported beer and China-made craft beer.
Source: SCMP
http://www.scmp.com/business/companies/ ... inese-will
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