not vested
THIS 'GET SKINNY' STOCK IS SOARING
Today's chart highlights a rising fitness brand...
Regular readers know that Steve coined the term "bad-to-less-bad trading" several years ago. It involves buying assets that have gotten crushed and making massive profits as the situation returns to normal – or when things simply get "less bad." In July, we saw this idea at work in shares of weight-loss company Weight Watchers (WTW).
Today, we're seeing it again in another fitness stock... Planet Fitness (PLNT) is one of the largest franchisors and operators of fitness centers in the U.S. It has more than 10 million members and 1,403 stores.
Planet Fitness struggled this past year, with shares falling nearly 25% from their November highs to their April lows. But the company's finances are improving. Over the past two quarters, same-store sales jumped 11% and 9%, respectively, while revenues climbed 9% and 17%.
As you can see, PLNT shares have taken off. They're up 44% from their lows... and recently hit a fresh 52-week high. It's more proof that huge gains are possible when things get a little "less bad"...
Source: Daily Wealth