not vested
Safe Stocks to Buy Today: Nike Inc (NKE)
Nike Inc (NYSE:NKE) is coming under some pressure from competitors like German sports firms Adidas and Puma.
It also saw the last throes of its shoe retailers’ demise as online retailing starts to kill middlemen, which hurts keep the brand in front of potential consumers.
NKE is at a pivot point now and needs to makes some tactical changes in 2018 to keep its might in the global sports world.
Certainly, the Olympics help, since Nike is sponsoring the US teams clothing. And the weakening dollar will also help international sales sectors look better.
And remember, with a market cap of $111 billion, it’s 3x larger than its nearest direct competitor and has demonstrated its resilience in transitional markets many times over.
And it’s a great long-term growth stock in times of turmoil.
Source: Investor Place