vested
Bill Ackman usually buys a new position in a company when it is experiencing near-term problems because that often means the stock is on sale.
Nike certainly fits the bill. It's the largest athletic wear brand in the world, with $51 billion in annual revenue.
Two-thirds of its revenue comes from footwear. Ackman took advantage of the recent downturn in Nike stock to start a position in the second quarter.
The swoosh reported flat sales in fiscal 2024 (which ended in May). Higher interest rates are squeezing consumer spending right now, which is impacting many retail companies, but Nike continues to remain a very profitable business. The company's net profit grew 12% last year to $5.7 billion.
The problem for Nike is that it made a big push into fashion-leaning lifestyle products in recent years that initially benefited its growth but is now hurting sales as consumer preferences shift.
To respond to the challenges, Nike is making changes to its leadership and investing more in performance products to drive more growth. Management is calling fiscal 2025 a transition year, with revenue expected to be down mid-single digits as it adjusts its strategy.
Nike will bounce back. The athletic apparel industry is projected to grow from $358 billion in 2023 to over $450 billion by 2028, according to Statista. This gives a dominant brand like Nike a huge tailwind.
The stock is down 53% from its previous high and selling at its lowest valuation in years. Its price-to-earnings (P/E) ratio of 22 is cheaper than the average company in the S&P 500 index that trades at a P/E of 27, but that discount is a bargain for an industry-leading brand that is capable of growing earnings at double-digit annual rates as it did over the last decade.
Source: TMF
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