Facebook Tries to Take Down TikTok
Facebook is readying its war chest to go head to head against Chinese rival TikTok in the latest version of Reels wars across the world.
by VIDHI CHOUDHARY
"It’s already the biggest contributor to engagement growth on Instagram and it’s growing very quickly on Facebook too...
So looking ahead, we’re investing in simplifying video across Instagram, building more great creative and monetization tools for creators, and helping more people discover and interact with relevant Reels," said Zuckerberg.
Meta first launched Reels on Instagram in 2020 and on Facebook in 2021 in response to widely popular short-video app TikTok.
Source: The Street
https://www.thestreet.com/technology/fa ... n%2BTikTok