Meta poised to surpass Google in digital ad revenue for first time, report says
By Jaspreet Singh
Global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google's projected $239.54 billion.
The driving force behind the change is Meta's accelerated growth rate, which is forecast to increase to 24.1% this year from 22.1% in 2025. Google's growth rate is expected to remain steady at 11.9% this year.
Intensified competition in the ad market after launching ads on WhatsApp and Threads, creating direct rivalry with platforms like Elon Musk's X.
Google, Meta and Amazon are projected to account for 62.3% of 2026 digital ad spending globally.
Source: The Star
https://www.thestar.com.my/tech/tech-ne ... eport-says
