by Benjamin Rains
Global monthly active user based popped 9% in Q4 to reach 2.32 billion. This marked only a slight downturn from Q3’s 10% MAU expansion.
Facebook’s revenues in the U.S. and Canada, which account for roughly 50% of total revenues, climbed 32% to $8.43 billion.
European MAUs jumped by 6 million sequentially in Q4 to close at 381 million. This was a positive sign after three straight quarters of sequential drops in the region that accounts for 25% of revenues.
Facebook’s fourth quarter revenues grew by 30.4% to reach $16.91 billion.
Mobile advertising revenues accounted for 93% of Facebook’s ad business in the fourth quarter—which is essentially the only way the company makes money—up from approximately 89% a year ago.
Looking ahead, Facebook’s first quarter revenues are projected to jump 25% to reach $14.96b. FB’s full-year 2019 revenues are expected to pop over 23% to touch $68.89 billion.
Facebook said last quarter that roughly 2.7 billion people—or around 35% of the world’s population—now use Facebook, Instagram, WhatsApp, or Messenger every month.
FB stock is also trading at just 21.1X forward Zacks earnings estimates.
Source: Zacks
https://finance.yahoo.com/news/why-face ... 11302.html