not vested
A-Rated Consumer Stocks to Buy: iRobot Corporation
iRobot Corporation (NASDAQ:IRBT) doesn’t sell vacuums, it sells robots that vacuum. And that difference is very big in this sector.
Recently, IRBT stock tanked simply because a new low-priced competitor announced it was coming to market with a new robotic vacuum.
The concern from a money management firm that makes its name sending out dire predictions of stocks it wants to short, said that this new entrant had gone after vacuum maker Dyson and certainly hurt sales of its high-end machines.
But the difference is, IRBT has always been about the programming. Its robotic vacuums and devices are valued for their programming as well as their ability to keep a tidy floor.
What’s more, IRBT has already stood up to the industry’s biggest and best names — including Dyson — and it has always prevailed due to its quality. And there’s no reason to think this will change anytime soon.
The stock is up nearly 40% YTD and it will continue to grow as consumers bring more robots into their homes.
Source: Investor Place