Electronic Arts Reins in Investor Expectations
Intensifying competition is pressuring the video game maker's sales.
by Joe Tenebruso
Digital net bookings -- essentially, the dollar amount of products and services Electronic Arts sold via digital channels -- fell 3% year over year to $1.199 billion.
Battlefield V
The shortfall was due in part to weaker-than-expected sales of Battlefield V, which were negatively impacted by development delays that forced EA to postpone its launch until November.
"Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where heavy price discounting was a big factor," Wilson said during a conference call with analysts.
Launching Battlefield V primarily as a single-player experience -- rather than a multiplayer battle royale format made popular by Epic Games' incredibly successful Fortnite -- also hurt sales. Consequently, EA sold 7.3 million copies of Battlefield V in the third quarter -- about 1 million less than the company expected.
The company cut its full-year net bookings guidance to $4.75 billion, down from a prior estimate of $5.2 billion. It also lowered its revenue forecast to $4.875 billion from $5.15 billion.
The company recently launched Apex Legends, a new free-to-play battle royale game that quickly became the No. 1 title on popular gaming platform Twitch.
Electronic Arts plans to release its highly anticipated Anthem game on Feb. 22 and a promising Star Wars Jedi: Fallen Order game this fall.
Source: The Motley Fool
https://www.fool.com/investing/2019/02/ ... tions.aspx