by winston » Thu Jan 30, 2020 8:48 pm
not vested
EVOLVING WITH THE TIMES TO CREATE A TURNAROUND STORY
Today's company is showing how flexible businesses can survive big changes...
When Apple (AAPL) released the iPhone in 2007, it turned the world on its head. Folks could go online anywhere – and soon, almost everyone had the free Google Maps app to help them get around. That was bad news for GPS company Garmin (GRMN).
No one needed its car-navigation devices anymore, and its shares fell off a cliff. But the company found new ways to prosper...
Garmin got its tracking technology into new sectors, like fitness. Today, it has wearables that can track your heartbeat and even go underwater with you while you swim. Its products hold their own against wearables from Apple and Fitbit (FIT). And this strategy is still going strong...
Last quarter, Garmin's aviation, fitness, outdoor, and marine segments collectively increased 24% year over year. Sales reached $934 million, up 15% over the same period.
As you can see, GRMN shares are steadily rising. They're up around 130% over the past three years, including dividends. If companies are creative, they can thrive even in the face of a relentless new technology trend...
Source: Daily Wealth
It's all about "how much you made when you were right" & "how little you lost when you were wrong"