OUR THIRD "SURVIVOR STOCK"
Like McDonald's, there's no hot story behind our next "survivor" stock
Today's survivor is Colgate-Palmolive (CL). With a $39 billion market cap, CL is one of America's producers of "the basics." Brands under this umbrella include Ajax (cleanser), Colgate (toothpaste), Irish Spring (soap), Speed Stick (deodorant), and, of course, Palmolive (dish soap).
Like most every stock, CL took a beating during the October 2008 market decline. Shares fell from the mid $70s to the mid $50s. But like McDonald's and Royal Gold, Colgate-Palmolive's business model allowed it to decline less than the broad market averages... And unlike the broad market, shares are near an all-time high.
Colgate-Palmolive also managed to keep up its incredible 46-year string of uninterrupted and rising dividend payments...
Source: Daily Wealth