vested
Following a month of mega deals, including linking with sports icon Michael Jordan, sports betting company DraftKings (DKNG) agreed to another media partnership; this time with AT&T's WarnerMedia property, Turner Sports.
Source: CNBC
More states will legalize. There are now 16 states where sports betting has been legalized and/or pending full implementations.
The big kahuna states remain problematical but possible upstream at this point: New York (limited upstate only), California, Texas, among others.
What shares of market can the 6 to 12 major players in the space ultimately achieve?
One scary prospect for the value of these deals is the current collapse of TV sports ratings: NBA Finals down 50%, US Open, down 40%, Kentucky Derby down 43%, Stanley Cup Finals down 61%, MLC down 40%.
1. “Bleacher Report is an underrated sports media asset.” It is currently second only to ESPN in Instagram and Twitter followers and is the 22nd most used sports app in the iOS app store.
2. Turner “has strategic sports rights.” The analyst explained, "While the deal excludes NBA content given their existing partnership with FanDuel, Turner owns a portion of the rights for NCAA tournament games through 2032 and the MLB which Turner recently renewed through 2028."
3. Media companies’ increasing acceptance of sports betting should “help grow market adoption and potentially legislation.”
A 1.7 million-share block was dumped on the market in premarket trading, Bloomberg reported. The block was priced at $42.15 share, 5% beneath Monday’s close of $44.58.
That gave the block a $71.7 million value. The trade accounts for 0.6% of DraftKings’ total shares available for trading, according to Bloomberg. DraftKings has about 380 million shares outstanding.
The company reported it had more than $1.2 billion in cash and no debt. Earlier in the year, it noted that its monthly cash burn would only be in the $15 million to $20 million range without major sports action.
However, we can add even more cash to the equation now. On Oct. 7, DraftKings sold 32 million shares at $52, raising over $1.6 billion in cash.
Consensus estimates call for just over $526 million in revenue this year and about $770 million next year. If both numbers are in-line, that represents over 46% growth.
By 2025, 96% of the US population will have access to legal OSB. (?)
DraftKings would be “posting revenue of $535 million this year and topping $1 billion in 2022 before ascending to $4.3 billion in 2030.”
Sales are expected to soar from $535 million this year to as high as $4.3 billion by 2030.
And, with the company’s rock-solid balance sheet (over $1.2 billion in cash, no debt), there’s plenty of dry powder in its war chest to fuel this epic growth.
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