not vested
Alphabet
The company has the most popular mobile operating system and the leading search engine in the world. Its suite of apps is used by large swaths of the world's population for everything from email to photo management. And of course, Google's advertising business is a dominant force both in the U.S. and abroad.
The company makes most of its revenue selling online ads. Even as competition has heated up, Alphabet still remains the dominant player in that space. It's expected to take 31% of the global digital advertising market this year, outpacing every other digital ad seller, including Facebook.
Alphabet continues to find new ways to acquire information about its users, and what they're searching for, in order to perfect its ad business. One of the latest ways it's doing this is through its virtual assistant, Google Assistant. The company is one of the top three smart-speaker makers in the world, and the tens of millions of devices it's shipped will help it serve users more targeted ads as the smart-home market expands.
As if all of that weren't enough, Alphabet is pursuing other opportunities, including driverless cars, that could pay off years down the road. The company has taken an early lead in this space with its autonomous-vehicle subsidiary, Waymo, and has already launched an early version of a commercial autonomous ride-hailing company.
While this technology is likely decades away from being widespread, Alphabet has an opportunity to tap into this market -- estimated to be worth $7 trillion by 2050 -- in the coming years.
Source: Motley Fool