by winston » Wed Jun 12, 2019 9:08 pm
vested
Alphabet (GOOG, GOOGL)
Notable Risks: Potential decline in ad revenues, antitrust issues, government regulation and broader tech market weakness
Expected Price Range: $940-$1,090
Google’s dominant core business is “search,” where it has 90% market share globally. In recent years, it has also been incubating other “moonshot” ventures, such as Weymo, the self-driving car business or CapitalG, the late-stage venture capital arm, that could eventually become the next Google.
Income from digital advertising, which mostly consists of its search and YouTube ecosystem, contributes to over 80% of revenues.
Investors are especially concerned that the group’s core advertising business is likely to be at a plateau. They are now watching Amazon’s (NASDAQ:AMZN) increased presence in the market closely.
In 2018, Google’s ad business grew 20% and was outpaced by both Facebook (NASDAQ:FB) at 30% and Amazon at 95%. In other words, GOOGL is likely to face more competition in the future from them. Therefore Google’s advertising revenue may take a hit, especially if the U.S. economy cools down in the months ahead.
Many analysts are also concerned about YouTube, once a crown jewel and currently a big headache. During the earnings call of April 29, Alphabet CFO Ruth Porat announced various changes to YouTube so that the company could better curb the spread of toxic content, such as fake news and conspiracy theories. The result of the problems and the efforts to tame the issues has been loss of advertising revenue on YouTube.
Therefore, long-term investors are likely to wait for the next earnings report in late July to see how revenue has fared amid the competition from Facebook and Amazon.
There seems to be bipartisan support for cracking down on big tech and many in the U.S. would like to see it it broken up.
In the coming weeks, if we have more headlines that suggest a long governmental probe into anti-competitive practices by the company, Alphabet stock is likely to decline to the triple digits, possibly towards the low-$900 level.
Source: Investor Place
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