not vested
Amazon.com Inc (AMZN US)
Recommendation : BUY
Fair Value : USD 260.00
POSITIVE MOMENTUM TO CONTINUE IN 2025
• Amazon achieved record-breaking sales and items sold during this year’s Black Friday Week and Cyber Monday holiday shopping event
• Encouraging highlights from AWS re:Invent 2024 event – Generative artificial intelligence (GenAI) to continue improving productivity and efficiency
• Maintain Buy rating and revising fair value to USD260, up from USD235
Amazon holds a leading position in the e-commerce industry, possessing unrivalled scale in its operations. It operates through three segments: North America, International, and Amazon Web Services (AWS).
Amazon has established itself in consumers' minds through its reputation for low prices and an unparalleled selection of choices, resulting in intangible assets such as strong branding and technology, including search capabilities and recommendation engines.
Amazon not only manufactures and sells electronic devices, including Kindle, Fire Tablet, Fire TV, Echo, but also develops and produces media content.
Furthermore, Amazon offers AWS to developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through a wide range of on-demand technology services, including compute, storage, database, analytics, machine learning, and other services.
Source: OCBC